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Brochure Origin

Brochure Origin - Brochure (plural brochures) a booklet of printed informational matter, like a pamphlet, often for promotional purposes. Although now associated particularly with holidays, brochure is a french word meaning ‘stitching’ or ‘stitched work’. Because the pages are sewn together. A brochure is a magazine or thin book with pictures that gives you information about a product or service. Last month, we traveled back over 500 years to see how brochures first started. The word brochure comes from the french word “brocher,” which means to stitch. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Oed's earliest evidence for brochure is from 1765, in a letter by philip stanhope, politician and diplomatist. The word brochure comes from the french word brocher, meaning “to stitch” or “to bind,” which referred to the method of binding pages together. This comes from an older french word broche meaning a pointed tool or an awl.

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