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Brochure And Pamphlet

Brochure And Pamphlet - The content of a pamphlet. Brochures are focused on selling a product or service. They can include all types of information, but their end goal is to make a sale. Choosing between a brochure or pamphlet is a key decision to make, one that can directly impact your marketing campaigns. Both brochures and pamphlets serve the purpose of delivering information to your customers. The main difference between a pamphlet and a brochure comes down to how each is used. While brochures are designed to sell a company’s offerings, pamphlets are a great educational tool, to inform the readers or spread awareness on a specific topic. Still, the two get mixed up commonly, not only by lay people but by professional designers as well! Brochures and pamphlets look very similar but serve different content purposes. Although they look very similar, pamphlets and brochures have some important differences that you should know about.

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